Typically companies turn to outsourcing to save money and operate more efficiently. In the past, to accomplish these goals, organizations frequently outsourced functions to lower-cost locations in India or Eastern Europe and more recently China. Companies have learned that outsourcing business functions to a faraway location on the other side of the world has its drawbacks, including cultural differences, communication issues and different time zones. To respond to new market demands, ToInovate created a NSDC (Near Shore Development Center) based on our practice of getting work done and services performed by people in neighbouring regions rather than in customer location. Geographic proximity means that travel and communication are easier and less expensive, there are likely to be at least some commonalities between the cultures, and people are more likely to speak the same language. By using this philosophy, typically customers can reduce costs and operate more efficiently.